Chobani Brand
Launch Campaign 

Design lead for Chobani’s brand launch campaign. Tasks included celebrating the new visual voice of the Chobani rebrand by designing bold environmental graphics,digital and printed invites, swag kits including a tote bag, postcard booklet, t-shirt, all for a grand launch reveal event. Animated interpretations of postcard illustrations were designed for social.
Art Direction, Design

Leland Maschmeyer

VP of Brand Design
Lisa Smith

Creative Direction
Michael Ciancio

Design Support
Rik Brancho
Pat Iadanza