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Little Big Cats


The Little Big Cats collection is a sneaker and apparel pack that features animal graphics inspired by the personas of elite ballers: Kyrie, quick as a leopard; KD, fierce as a tiger; Lebron, king of the jungle. 

Sing Sing was the perfect creative partner to bring this imaginative concept to life. Soda-pop foliage, electrifying court lines, mini dunk-able hoops—our Littles played larger than life in this surrealist, jungle-fied court.

Nike, 2018

Role: Art Director
Photo & Set Design: Sing Sing Studio



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Overview
Art direction for campaign creative for Nike Kids’ Little Big Cats apparel and footwear collection. Assets used for Global marketing purposes on Nike.com, Nike App, Nike E-mail, and Nike retail. 

Role
Art Director

Partners
Sing Sing, Photo & Set Design

Nike Team
Kelly Letourneau, Creative Direction
© 2020 Erica Bech
All rights reserved.