Micro Interstitials
MTV micro-interstitials are a component of
MTV’s Always On, a department within MTV News
dedicated to the conversation between social media and broadcast television. Through a diverse, haptic, and always changing visual
language, the now defunt micro-interstitial project strived to de-brand
MTV as a way of redefining the MTV News brand.
Under the creative direction of Richard Turley, multiple 10 and 15 second animated micro-interstitials were concepted, scripted, and created daily for same-day broadcast. I made about 2–3 a day, and did so everyday for about 1.5 years. You do the math. This is just a small sampling of my fruitful offering.
This bite size content reacted to topical news stories relating to music and pop culture and often had a corresponding article on MTVNews.com.
Under the creative direction of Richard Turley, multiple 10 and 15 second animated micro-interstitials were concepted, scripted, and created daily for same-day broadcast. I made about 2–3 a day, and did so everyday for about 1.5 years. You do the math. This is just a small sampling of my fruitful offering.
This bite size content reacted to topical news stories relating to music and pop culture and often had a corresponding article on MTVNews.com.
MTV, 2014–2016
Role: Designer, Art Director, Animator
Role: Designer, Art Director, Animator
I cannot stress this enough: each micro-interstitial was made in about an hour. Do I have your attention? Let me explain.
We had an editorial meeting at 9AM to discuss the HOT NEWS and divided headlines amongst the animators. From around 9:30–10 each animator and writer quickly concepted and cooked up a script.
Before lunch (like 1PM) we had to have our 2–3 animations DONE. As in approved. Packaged up to get a blessing from legal and shipped to broadcast in time for when the kiddos got home from school.
We had an editorial meeting at 9AM to discuss the HOT NEWS and divided headlines amongst the animators. From around 9:30–10 each animator and writer quickly concepted and cooked up a script.
Before lunch (like 1PM) we had to have our 2–3 animations DONE. As in approved. Packaged up to get a blessing from legal and shipped to broadcast in time for when the kiddos got home from school.