MTV Micro-Interstitials

MTV micro-interstitials are a component of MTV’s Always On, a department within MTV News dedicated to the conversation between social media to TV. Through a diverse, haptic, and always changing visual language, the micro interstitial project strives to de-brand MTV as a way of redefining the MTV News brand.

Under the creative direction of Richard Turley, multiple 10 and 15 second animated micro-interstitials were concepted, scripted, and created daily for same day broadcast, reacting to topical news stories relating to music and pop culture.
Art Direction, Design, Animation

Creative Direction
Richard Turley

Mike Devine

yes, i got paid to make these ;)