Brand Design
at Nasty Gal 

Print, e-mail, and brand design on the creative team at Nasty Gal. Majority of projects included developing graphic palettes to be used in print and digital campaigns.

The holiday gift card re-design and introduction of a special promotion V.I.P. gift card served as an opportunity to continue to visually define the attitude of the brand through hand drawn textures and patterns. The development of custom artwork was a big component in developing the look and feel of Nasty Gal and was a main focus in lookbooks and e-mails. Patterns and textures were both photographed and hand-drawn. 


Creative Direction
Sophia Amoroso

Art Direction
Sarah Kissell
Sarah Lee