The Nike Kids Super Vroom collection is a sneaker and apparel pack inspired by Lebron James’ and Kyrie Irving’s favorite cars when they were tots: the Tonka truck and Ferrari, respectively. Just like Lebron and Kyrie, Littles are always on the move. They love toy cars. They love to go fast. The Super Vroom footwear features an easy-on-easy-off entry design so parents can keep up with their always-on-the-go kiddos.

The campaign creative for this micro-production was inspired by the dynamism of these autos and ballers themselves, encapsulating speed and force in non-stop animated GIFs with kid-right onomatopoeias. Simply put: fast shoes + fast littles + fast imagery + fast messaging = Super Vroom.