Super Vroom

The Nike Kids Super Vroom collection is a sneaker and apparel pack inspired by Lebron James’ and Kyrie Irving’s favorite cars when they were tots: the Tonka truck and Ferrari, respectively. Just like Lebron and Kyrie, Littles are always on the move. They love toy cars. They love to go fast. The Super Vroom footwear features an easy-on-easy-off entry design so parents can keep up with their always-on-the-go kiddos.

The campaign creative for this micro-production was inspired by the dynamism of these autos and ballers themselves, encapsulating speed and force in non-stop animated GIFs with kid-right onomatopoeias. Simply put: fast shoes + fast littles + fast imagery + fast messaging = Super Vroom.

Nike, 2019

Role: Art Director
Video Direction & Animation: Kyle Sauer

Art direction for Nike Kids’ Super Vroom micro-campaign creative. Assets used for marketing purposes on, Nike App, Nike E-mail, and Nike retail.

Art Director

Kyle Sauer, Video & Animation
Neighborhood Watch, Production
DIA, Typographic Animation
Unruh/Jones, Product Photography
Happy Finish, Retouching

Nike Team
Damion Triplett, Creative Direction
Lauren Slater, Digital Design
Kate Thornton, Production
© 2020 Erica Bech
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