I’m a design-forward art director crafting bold, intentional work across branding, campaigns, and visual storytelling. I move fast, think deep, and don’t do boring.


MY ROLE

    I lead cross-disciplinary teams to make bold, visually arresting campaigns rooted in concept and cultural relevance. With a hybrid background in fine art and interdisciplinary design, I bring a strong point of view and a collaborative spirit to every project—spanning film, photography, 3D, animation, and emerging tech. I particuarly love mixing media <3 

    I thrive at the intersection of storytelling, innovation, and aesthetic clarity. Whether guiding a team through early ideation or staying close to production through final delivery, I bridge big-picture strategy with hands-on creative direction.

    My work is shaped by a deep curiosity for pop culture and the evolving digital landscape. I’ve led projects with in-house and agency teams across tech, media, sports, and culture, mentoring creatives and building strong client relationships along the way.

    I’m especially energized by projects that invite experimentation, push visual boundaries, and spark meaningful connection.




      HOW I WORK

      I lead with curiosity. Inquiry is the foundation of my creative process. I ask questions that open up possibility rather than prescribe answers.

      I make room for meaning. I’m not interested in content for content’s sake. I aim to create work that resonates, lingers, and offers something deeper.

      Collaboration is the medium. I thrive in cross-disciplinary environments and believe the best ideas come from open, generous exchange.

      I build trust through integrity. Whether with clients or collaborators, I value clarity, follow-through, and honest communication.

      I design for emotion and intelligence. Great work is both conceptually sharp and emotionally alive. I seek that balance.

      I stay close to the craft. I enjoy being hands-on in both strategy and execution, and bring care to every stage of a project.

      Art and play are serious tools. I believe playfulness, experimentation, and joy are essential to the creative process...especially in high-stakes environments.

      Creative work is cultural work. I’m energized by projects that shape, question, or contribute to culture in thoughtful ways.

      And I keep evolving. I’m committed to growth: for myself, my collaborators, and the creative ecosystems I help shape.

      I’VE CREATED WORK WITH AND FOR:


      (I do not do projects for alcohol or tobacco clients)







      let’s work together hello[at]ericabech.com