CURRENTLY BOOKING PROJECT-BASED ART DIRECTION  ✴ AVAILABLE JUNE 2025 ✴ CURRENTLY BOOKING PROJECT-BASED ART DIRECTION  ✴ AVAILABLE JUNE 2025 ✴ CURRENTLY BOOKING PROJECT-BASED ART DIRECTION  ✴ AVAILABLE JUNE 2025 ✴

HELLO !


I’m a design-forward art director crafting bold, intentional work across branding, campaigns, and visual storytelling. I move fast, think deep, and don’t do boring :)

♡ ♡ ♡ CURRENTLY DREAMING OF BRIEFS INVOLVING: PSYCHEDELICS, PROGRESSIVE BEAUTY, SNACKS, GEN-Z, QUEER CULTURE, WELLNESS, MINDFULNESS, SPORTS, AND PRODUCTS THAT BRIDGE TECH & INTENTION. ♡ ♡ ♡


MY ROLE

    I lead cross-disciplinary teams to make bold, visually arresting campaigns rooted in concept and cultural relevance. With a hybrid background in fine art and interdisciplinary design, I bring a strong point of view and a collaborative spirit to every project—spanning film, photography, 3D, animation, and emerging tech. I particuarly love mixing media <3 

    I thrive at the intersection of storytelling, innovation, and aesthetic clarity. Whether guiding a team through early ideation or staying close to production through final delivery, I bridge big-picture strategy with hands-on creative direction.

    My work is shaped by a deep curiosity for pop culture and the evolving digital landscape. I’ve led projects with in-house and agency teams across tech, media, sports, and culture, mentoring creatives and building strong client relationships along the way.

    I’m especially energized by projects that invite experimentation, push visual boundaries, and spark meaningful connection.




      HOW I WORK

      I lead with curiosity. Inquiry is the foundation of my creative process. I ask questions that open up possibility rather than prescribe answers.

      I make room for meaning. I’m not interested in content for content’s sake. I aim to create work that resonates, lingers, and offers something deeper.

      Collaboration is the medium. I thrive in cross-disciplinary environments and believe the best ideas come from open, generous exchange.

      I build trust through integrity. Whether with clients or collaborators, I value clarity, follow-through, and honest communication.

      I design for emotion and intelligence. Great work is both conceptually sharp and emotionally alive. I seek that balance.

      I stay close to the craft. I enjoy being hands-on in both strategy and execution, and bring care to every stage of a project.

      Art and play are serious tools. I believe playfulness, experimentation, and joy are essential to the creative process...especially in high-stakes environments.

      Creative work is cultural work. I’m energized by projects that shape, question, or contribute to culture in thoughtful ways.

      And I keep evolving. I’m committed to growth: for myself, my collaborators, and the creative ecosystems I help shape.

      I’VE CREATED WORK WITH AND FOR:


      Please note: I do not do projects for alcohol or tobacco clients

      hello[at]ericabech.com







      PROJECTS



      GLITTER CARD LAUNCH

      Art Direction ✺ Cash App



      Role: Art Director

      Partners
      Director: Jonas Hegi
      Production: Builders Club
      Photography: Charlotte Wales

      Cash App Team
      Creative Director: Lynda Lucas
      Creative Lead: Allison Supron
      Principal Writer: Chad Johnson



      MORE THAN A SMALL BUSINESS

      Art Direction ✺ Mailchimp










      Role: Art Director

      Director: Eric Warheim
      Production: Prettybird
      Photography: Breakfast for Dinner

      Christian Widlic, Creative Director
      Amber Yoko, Manager of Design
      Matt Shoemake, Lead Writer



      FAKE BRANDS FOR MAILCHIMP

      Art Direction ✺ Mailchimp



      Role: Art Director

      Photography: Breakfast for Dinner

      Christian Widlic, Creative Director
      Amber Yoko, Manager of Design
      Matt Shoemake, Lead Writer
      James Abercrombie, Illustration & Design
      Katharine Sison, Design



      CASH APP TAXES

      Art Direction ✺ Cash App







      Role: Art Director

      Director: Emily Simms
      DP: Kevin Hayden
      Production: BUCK

      Creative Director: Allison Supron 
      Creative Producer: Adeana Saint-Hilaire 
      Principal Copywriter: Chad Johnson 
      3D Designer: Danny Jones




      PLAY AS YOU ARE

      Art Direction ✺ Nike



      Role
      Art Director

      Partners
      Sophie Koko Gate, animator and director
      Blink Ink, production

      Nike Team
      Sara Cruthers, Nike bra designer and voice over
      Kate Thornton, producer
      Jeremy Catalino, Script Writer
      Damion Triplett, Creative Director



      CASH APP TEENS

      Art Direction ✺ Cash App





      Role: Art Director

      Production: Builders Club
      Creative Lead: Sylvain Theyssens
      Producer: Ricky Vega
      3D Designer: Danny Jones






      BRA TALK

      Art Direction ✺ Nike




      Role: Art Director

      Caitlin McCarthy, Illustration & Animation
      Strange Beast, Production

      Leslie Robarge, Editor
      Adam Bordow, Creative Producer
      Colin Cornwell, Creative Director



      FLY WITH ZOOM

      Art Direction ✺ Nike



      Role: Art Director

      Partners
      Saiman Chow, Illustration & Animation
      Paul Reidmiller, Product Photography

      Nike Team
      Kelly Letourneau, Creative Direction
      Lauren Slater, Digital Design
      Kate Thornton, Production



      LOOSIES



      let’s work together hello[at]ericabech.com