Art Direction ✺ Cash App Brand Studio ✺ 2024

Cash App Glitter Card

Cash App launched a new campaign for the Cash App Glitter Card, featuring the iconic Keke Palmer. This card, a translucent green and blue glittery wonder, symbolizes self-expression and reflects Cash App's commitment to making banking more accessible and enjoyable for young adults aged 18 to 35. The Glitter Card acts as a catalyst for a "glitter fever," spreading magic through card swipes and dance, transforming everyday moments into something extraordinary.
Role: Art Director

Partners
Director: Jonas Hegi
Production: Builders Club
Photography: Charlotte Wales


Cash App Team
Creative Director: Lynda Lucas
Creative Lead: Allison Supron
Principal Writer: Chad Johnson