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Campaign Art Direction & Design Direction
From concept to execution. Working independently, in-house, or as part of an agency team. Collaborates seamlessly with writers, designers, creative directors, and producers to build cohesive campaign systems across video, photo, OOH, digital, and social.

Art direction experience includes:
- illustration
- animation
- motion graphics
- still photography
- video

Concept Development
Leads creative ideation for campaigns, stunts, social activations, and brand partnerships.

Presentations & Pitches
Experienced in building comprehensive concept decks and presenting creative strategy to key stakeholders.

Vendor & Team Management
Works cross-functionally with design studios, agencies, and post-production partners. Manages creative teams with clarity and care, mentors junior talent, and maintains a roster of trusted collaborators.

On-the-Ground Production Direction
Oversees photo and video shoots with an eye for story, tone, and detail.

Post-Production
Provides retouching notes and oversees mechanical production to ensure final deliverables meet creative intent.

Branding
Offers creative direction for small brands, branded events, and experiential extensions; consulting solo or assembling specialized teams as needed.

What I Don’t Do
- Projects for alcohol or tobacco clients
- Photo Retouching
- Deck graphic design
- Production design
- Web design

Hi! I’m Erica :)I’m a design-forward, conceptual art director with over 12 years of experience shaping bold, intentional visual worlds across branding and campaigns. I live and work in Brooklyn, NY.

Hi! I’m Erica :)

I’m a design-forward, conceptual art director with over 12 years of experience shaping bold, intentional visual worlds across branding and campaigns.

I live and work in Brooklyn, NY.