Cash App Glitter Card
Cash App launched a new campaign for the Cash App Glitter Card, featuring the iconic Keke Palmer. This card, a translucent green and blue glittery wonder, symbolizes self-expression and reflects Cash App's commitment to making banking more accessible and enjoyable for young adults aged 18 to 35. The Glitter Card acts as a catalyst for a "glitter fever," spreading magic through card swipes and dance, transforming everyday moments into something extraordinary.
Role: Art Director
Partners
Director: Jonas Hegi
Production: Builders Club
Photography: Charlotte Wales
Cash App Team
Creative Director: Lynda Lucas
Creative Lead: Allison Supron
Principal Writer: Chad Johnson
Partners
Director: Jonas Hegi
Production: Builders Club
Photography: Charlotte Wales
Cash App Team
Creative Director: Lynda Lucas
Creative Lead: Allison Supron
Principal Writer: Chad Johnson
‘That’s Money’
Banking Campaign
Role: Art Director
Design & Production: Porto Rocha
GCD Andrei Chahine
Design Director: Deva Pardue
Art Director: Fionn Breen
Principal Writer: Heather Brodie
Producer: Matt Van Dzura
Design & Production: Porto Rocha
GCD Andrei Chahine
Design Director: Deva Pardue
Art Director: Fionn Breen
Principal Writer: Heather Brodie
Producer: Matt Van Dzura
Art Direction ✺ Cash App Brand Studio ✺ 2021
Cash App Teens
Cash App Teens
For the launch of Cash App Teens we got weird and visualized a Gen-Z Cashtopia featuring a fantastical bodega, a custom Cash Card with that
S thing, and a dripped out savings account with cheese-laden coins.
Role: Art Director
Production: Builders Club
Creative Lead: Sylvain Theyssens
Producer: Ricky Vega
3D Designer: Danny Jones
Creative Lead: Sylvain Theyssens
Producer: Ricky Vega
3D Designer: Danny Jones
Art Direction ✺ Cash App Brand Studio ✺ 2021
Cash App Teens
Cash App Teens
For the launch of Cash App Taxes we tapped into our own very real tax trauma wounds and created a gentle and healing campaign that showed just how easy it is to do your taxes with Cash App Taxes. And now we all want to do our taxes :’)
Role: Art Director
Director: Emily Simms
DP: Kevin Hayden
Production: BUCK
Creative Director: Allison Supron
Creative Producer: Adeana Saint-Hilaire
Principal Copywriter: Chad Johnson
3D Designer: Danny Jones
DP: Kevin Hayden
Production: BUCK
Creative Director: Allison Supron
Creative Producer: Adeana Saint-Hilaire
Principal Copywriter: Chad Johnson
3D Designer: Danny Jones
Art Direction ✺ Mailchimp Brand Studio ✺ 2021
More Than a Small Business
More Than a Small Business
For the launch of Mailchimp’s first in-house produced campaign we sought to celebrate Mailchimp-y small business owners with an air of lightness, fun, and absurdity.
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Role: Art Director
Director: Eric Warheim
Production: Prettybird
Photography: Breakfast for Dinner
Christian Widlic, Creative Director
Amber Yoko, Manager of Design
Matt Shoemake, Lead Writer
Production: Prettybird
Photography: Breakfast for Dinner
Christian Widlic, Creative Director
Amber Yoko, Manager of Design
Matt Shoemake, Lead Writer
Art Direction ✺ Mailchimp Brand Studio ✺ 2021
Fake Brands for Mailchimp
Fake Brands for Mailchimp
Branding suites for five fictional, yet strangely familiar, small start-ups inspired by real Mailchimp customers.
Role: Art Director
Photography: Breakfast for Dinner
Christian Widlic, Creative Director
Amber Yoko, Manager of Design
Matt Shoemake, Lead Writer
James Abercrombie, Illustration & Design
Katharine Sison, Design
Christian Widlic, Creative Director
Amber Yoko, Manager of Design
Matt Shoemake, Lead Writer
James Abercrombie, Illustration & Design
Katharine Sison, Design
Art Direction ✺ Nike ✺ 2019
Bra Talk
Bra Talk
Brandi Chastain became a national hero when she scored the game-winning penalty kick to give the United States the biggest trophy in soccer in 1999. But, joyfully ripping off her jersey in celebration like most other male athletes do...that turned her into a legend. Nike sat down with Brandi and asked her, whatever happened to The Bra?
Role: Art Director
Caitlin McCarthy, Illustration & Animation
Strange Beast, Production
Leslie Robarge, Editor
Adam Bordow, Creative Producer
Colin Cornwell, Creative Director
Caitlin McCarthy, Illustration & Animation
Strange Beast, Production
Leslie Robarge, Editor
Adam Bordow, Creative Producer
Colin Cornwell, Creative Director
Art Direction ✺ Nike ✺ 2019
Play As You Are
A sweet, lightly informative video created for parents, destigmatizing the Nike Kids sports bra with Nike Designer Sara Cruthers. Girls can be uncomfortable, scared, and intimidated to speak openly about bras. There is a stigma attached to this product and the need for it among girls and information and education is hard to find! Nike Kids has an array of incredible, innovative sports bras for young girls and the Global Brand team set out to communicate and educate parent consumers on the why behind the kids sports bra. Role
Art Director
Partners
Sophie Koko Gate, animator and director
Blink Ink, production
Nike Team
Sara Cruthers, Nike bra designer and voice over
Kate Thornton, producer
Jeremy Catalino, Script Writer
Damion Triplett, Creative Director
Play As You Are
Art Director
Partners
Sophie Koko Gate, animator and director
Blink Ink, production
Nike Team
Sara Cruthers, Nike bra designer and voice over
Kate Thornton, producer
Jeremy Catalino, Script Writer
Damion Triplett, Creative Director
Art Direction ✺ Nike ✺ 2020
Fly With Zoom
Role: Art Director
Partners
Saiman Chow, Illustration & Animation
Paul Reidmiller, Product Photography
Nike Team
Kelly Letourneau, Creative Direction
Lauren Slater, Digital Design
Kate Thornton, Production
Fly With Zoom
Kids who love to run love to run fast. However, kids aren’t necessarily aware that Nike can give them a shoe that will make them faster. This campaign was briefed in at the onset of COVID’s work-from-home orders. Creating marketing campaigns during social distancing called for new solutions: standard photography wasn’t an option this time. Kids are imaginative, kids love narrative. Rather than demonstrate the innovations through slick 3D renders or technical on-body photography, why not personify the innovation and invite kids to the feeling of fast instead?
Partners
Saiman Chow, Illustration & Animation
Paul Reidmiller, Product Photography
Nike Team
Kelly Letourneau, Creative Direction
Lauren Slater, Digital Design
Kate Thornton, Production