Hi! I’m Erica Bech (they/them) a Brooklyn based creative director and coach driven by the transformative magic of making, collaboration, and discovery.
With 10+ years experience as a conceptual leader, energy dealer, and champion of craft, I am passionate about working with brilliant makers to catalyze creative electricity and foster curious growth. I approach all that I do with curiosity, zest, and play. ⋆｡⋆*⋆˙⊹
LinkedIn
Coaching
One-on-one coaching for leaders, visionaries, and creatives. Whether you're leveling up, pivoting, seeking clarity, taking action, or simply exploring, I’m here to support you through moments of stagnation, epic goals, and career-defining transitions.
With over a decade of experience in the creative industry, along with my own coaching journey, I bring a unique blend of curiosity, understanding, and empathy to my coaching practice. Through thoughtful questioning, I aim to help you explore and uncover new insights in a way that’s non-directive and empowering. My goal is to provide a safe, judgment-free space where you can explore with confidence, curiosity, and play.
I'm currently working towards my coaching certification through The Berkeley Executive Coaching Institute. During my training phase I’m offering sliding scale sessions and 100% of proceeds will be donated to MECA (Middle East Children’s Alliance) & BeLoved Ashville, two organizations committed to providing essential support to vulnerable communities.
Book A Discover Call
Art Direction
I specialize in leading teams to make arresting (and fun!) campaign work for bold brands. As a creative director with a hybrid background in fine art and interdisciplinary design, I naturally love collaborating with talent across disciplines— including film, photography, animation, illustration, and design. I’ve worked with in-house and agency teams spanning tech, media, sports, fashion, and culture. Coming in early at the concepting stage and seeing a project through produced completion is my preferred engagement.
Skypunch
Skypunch is a passion project that explores the intersection of creative process, connection, and place. Born from a deep longing for shared adventure, art school nostalgia, travel lust, and a love for art history, Skypunch is more than just a retreat—it's an experiment in crafting intimate, transformative experiences.
Skypunch offers creatives a chance to escape their daily grind, reconnect with their practice, forge meaningful connections, and indulge inspiration through immersive exploration. By fostering collaboration and reflection in breathtaking environments, Skypunch seeks to reignite a sense of wonder and reimagine creative community.
Subscribe for Retreat Updates
Portfolio Advising
If you’re preparing for an interview presentation or actively seeking new opportunities, this one-time portfolio review is designed for you. Drawing from my experience as an art director who regularly reviews portfolios, sits on interview panels, and recruits creative talent, I’ll provide personalized feedback to help you refine your narrative, showcase your strengths, and champion your unique value.
This 90–minute session is designed to be constructive, supportive, and empowering, ensuring you feel confident and prepared for your next step.