Hi! I’m Erica.
I help brilliant weirdos make cool things, ask better questions, and reconnect with what lights them up.
My practice blends dreaming, writing, art direction, design, coaching, teaching, and building strange little worlds. For over a decade I’ve led big, bold work across culture and tech as a conceptual leader, energy dealer, and champion of craft. These days, I’m also building Skypunch— a project dreaming up offbeat escapes for creative minds, and a space to get lost on purpose. It’s where I explore how inspiration happens outside of hustle culture and traditional learning—a space for creative renewal rooted in curiosity, wonder, and quiet. I’m driven by the transformative magic of making, collaboration, and discovery— and by the elusive ways inspiration takes shape. I live in Brooklyn and am often dreaming of the high desert.⋆｡⋆*⋆˙⊹ I love connecting with other creatives. Feel free to reach out or book a coffee chat!
My practice blends dreaming, writing, art direction, design, coaching, teaching, and building strange little worlds. For over a decade I’ve led big, bold work across culture and tech as a conceptual leader, energy dealer, and champion of craft. These days, I’m also building Skypunch— a project dreaming up offbeat escapes for creative minds, and a space to get lost on purpose. It’s where I explore how inspiration happens outside of hustle culture and traditional learning—a space for creative renewal rooted in curiosity, wonder, and quiet. I’m driven by the transformative magic of making, collaboration, and discovery— and by the elusive ways inspiration takes shape. I live in Brooklyn and am often dreaming of the high desert.⋆｡⋆*⋆˙⊹ I love connecting with other creatives. Feel free to reach out or book a coffee chat!
ART DIRECTION
AVAILABLE JANUARY FOR FREELANCE ACD/AD ROLES
AVAILABLE JANUARY
I’m a design-forward, conceptual art director with over 12 years of experience shaping bold, intentional visual worlds across branding and campaigns.
I’m a design-forward, conceptual art director with over 12 years of experience shaping bold, intentional visual worlds across branding and campaigns.
1:1 COACHING
If you’re a creative who’s ~slayed~ fortune 500 pitches, conjured slick OOH, or built beautiful, gorgina decks—but can’t shake the vibe that showing up to team stand-up is Oscar-worthy method acting in a Big Brother–meets–creative-industry hellscape you never auditioned for—this is for you.
If you’re a creative who’s ~slayed~ fortune 500 pitches, conjured slick OOH, or built beautiful, gorgina decks—but can’t shake the vibe that showing up to team stand-up is Oscar-worthy method acting in a Big Brother–meets–creative-industry hellscape you never auditioned for—this is for you.
SKYPUNCH
When I'm not art directing or coaching, I'm dreaming up your next escape away from the corporate creative grind. Skypunch is an experiential and relational project exploring intimate adventures in art, landscape, and attention.
When I'm not art directing or coaching, I'm dreaming up your next escape away from the corporate creative grind. Skypunch is an experiential and relational project exploring intimate adventures in art, landscape, and attention.
Hi! I'm Erica.
I help brilliant weirdos make cool things, ask better questions, and reconnect with what lights them up.
My practice blends dreaming, writing, art direction, design, coaching, teaching, and building strange little worlds. For over a decade I’ve led big, bold work across culture and tech as a conceptual leader, energy dealer, and champion of craft. These days, I’m also building Skypunch— a project dreaming up offbeat escapes for creative minds, and a space to get lost on purpose. It’s where I explore how inspiration happens outside of hustle culture and traditional learning—a space for creative renewal rooted in curiosity, wonder, and quiet. I’m driven by the transformative magic of making, collaboration, and discovery— and by the elusive ways inspiration takes shape. I live in Brooklyn and am often dreaming of the high desert.⋆｡⋆*⋆˙⊹ I love connecting with other creatives. Feel free to reach out or book a coffee chat!
My practice blends dreaming, writing, art direction, design, coaching, teaching, and building strange little worlds. For over a decade I’ve led big, bold work across culture and tech as a conceptual leader, energy dealer, and champion of craft. These days, I’m also building Skypunch— a project dreaming up offbeat escapes for creative minds, and a space to get lost on purpose. It’s where I explore how inspiration happens outside of hustle culture and traditional learning—a space for creative renewal rooted in curiosity, wonder, and quiet. I’m driven by the transformative magic of making, collaboration, and discovery— and by the elusive ways inspiration takes shape. I live in Brooklyn and am often dreaming of the high desert.⋆｡⋆*⋆˙⊹ I love connecting with other creatives. Feel free to reach out or book a coffee chat!
AVAILABLE JANUARY
I'm a design-driven, concept-led art director with experience working inside places including Cash App, Nike, and Mailchimp. My specialty is in bold world-building—across brand, product, and campaigns.
I'm a design-driven, concept-led art director with experience working inside places including Cash App, Nike, and Mailchimp. My specialty is in bold world-building—across brand, product, and campaigns.
If you’re a creative who’s ~slayed~ fortune 500 pitches, conjured slick OOH, or built beautiful, gorgina decks—but can’t shake the vibe that showing up to team stand-up is Oscar-worthy method acting in a Big Brother–meets–creative-industry hellscape you never auditioned for—this is for you.
If you’re a creative who’s ~slayed~ fortune 500 pitches, conjured slick OOH, or built beautiful, gorgina decks—but can’t shake the vibe that showing up to team stand-up is Oscar-worthy method acting in a Big Brother–meets–creative-industry hellscape you never auditioned for—this is for you.
When I'm not art directing or coaching, I'm dreaming up your next escape away from the corporate creative grind. Skypunch is an experiential and relational project exploring intimate adventures in art, landscape, and attention.
When I'm not art directing or coaching, I'm dreaming up your next escape away from the corporate creative grind. Skypunch is an experiential and relational project exploring intimate adventures in art, landscape, and attention.