𖡡 Brooklyn, NY   


A fearless big-ideas-creative with over 10 years of experience, Erica Bech is a passionate collaborator who enjoys building, experimenting, and having fun with a variety of clients, designers, and artists.
Art Direction ✺ Cash App Brand Studio ✺ 2021

CASH APP TEENS

For the launch of Cash App Teens we got weird and visualized a Gen-Z Cashtopia featuring a fantastical bodega, a custom Cash Card with that S thing, and a dripped out savings account with cheese-laden coins.
 
Produced by Builders Club.
Case study coming soon*:･ﾟ✧*
Art Direction ✺ Cash App Brand Studio ✺ 2022

CASH APP TAXES

For the launch of Cash App Taxes we tapped into our own very real tax trauma wounds and created a gentle and healing campaign that showed just how easy it is to do your taxes with Cash App Taxes. And now we all want to do our taxes :’). 

Produced by BUCK.
Case study coming soon*:･ﾟ✧*