Hi!
I'm Erica
I'm a freelance creative lead building hot! fun! bold! cool! work across brand and product marketing.
I'm a freelance creative lead building hot!
fun! bold! cool! work across brand and
product marketing.
AD/CD HYBRID
AVAILABLE FEBRUARY
I embed inside teams to architect campaign worlds, shape visual systems, and lead production end-to-end.
1:1 COACHING
If you've built beautiful, culture-forward work and can't shake the feeling that showing up to your own job has become method acting— that disorientation is pointing at something real. I work with creative leaders and makers whose careers make total sense to everyone except them. People who've built real things and are circling something they can't quite name. Who are between versions of themselves, or inside a role that no longer fits.
WANT TO GO ON A RETREAT?
When I'm not world building for brands, I'm world building your next escape away from the corporate creative grind. Skypunch is an experiential and relational project exploring intimate adventures in art, landscape, and attention.
Hi! I'm Erica.
I'm a freelance Creative Lead building hot! fun! bold! cool! work across brand and product marketing.
My practice blends dreaming, writing, art direction, design, coaching, teaching, and building strange little worlds. For over a decade I’ve led big, bold work across culture and tech as a conceptual leader, energy dealer, and champion of craft. These days, I’m also building Skypunch— a project dreaming up offbeat escapes for creative minds, and a space to get lost on purpose. It’s where I explore how inspiration happens outside of hustle culture and traditional learning—a space for creative renewal rooted in curiosity, wonder, and quiet. I’m driven by the transformative magic of making, collaboration, and discovery— and by the elusive ways inspiration takes shape. I live in Brooklyn and am often dreaming of the high desert.⋆｡⋆*⋆˙⊹ I love connecting with other creatives. Feel free to reach out or book a coffee chat!
AD/CD HYBRID
AVAILABLE FEBRUARY
I embed inside teams to architect campaign worlds, shape visual systems, and lead production end-to-end.
1:1COACHING
If you've built beautiful, culture-forward work and can't shake the feeling that showing up to your own job has become method acting— that disorientation is pointing at something real. I work with creative leaders and makers whose careers make total sense to everyone except them. People who've built real things and are circling something they can't quite name. Who are between versions of themselves, or inside a role that no longer fits.
WANT TO GO ON A RETREAT?
When I'm not art directing or coaching, I'm dreaming up your next escape away from the corporate creative grind. Skypunch is an experiential and relational project exploring intimate adventures in art, landscape, and attention.